News

Jordan 1 High “Bordeaux”

Jordan 1 High “Bordeaux”

Jordan 1 High “Bordeaux” Step into the sneaker that started it all for MJ: the Air Jordan 1. Heritage colour blocking clears a path for this 'Bordeaux' Air Jordan 1...

Read more →

Jordan 12 Retro “Royalty”

Jordan 12 Retro “Royalty”

Jordan 12 Retro “Royalty Featuring a white leather upper, black outsole, and gold eyestays, the Air Jordan “Royalty” may remind you of a certain colorway that still drives in these...

Read more →

Jordan 3

Jordan 3 "Pine Green"

Jordan 3 Pine Green The Air Jordan 3 “Pine Green” is a Fall 2021 release of Michael Jordan’s third signature shoe in a colorway that mimics the look of an...

Read more →

The Better Generation X ZLife

The Better Generation X ZLife

Event: Saturday 10/23 9AM CST - Saturday 10/23 11:59PM CST The Better Generation in partnership with ZLife AR Survival, have created a sneaker release method like no other. With fairness...

Read more →

Jordan 14 SE

Jordan 14 SE "Winterized"

Jordan 14 SE "Winterized" Worn while winning his sixth and final championship ring, MJ’s iconic Air Jordan 14 returns equipped for the coldest season of the year. Just like His...

Read more →

The Better Generation

The Better Generation "Killshot"

The Better Generation "Killshot" 10.15.21 (10AM CST) - ($50) This season's energy crafted through a simple, impactful logo design. The subtle face screaming through the blood splatter tells an iconic...

Read more →

Jordan 5

Jordan 5 "BlueBird"

Jordan 5 "BlueBird" The Air Jordan 5 brings back an original inspired by WWII fighter planes. It features the same iconic profile, genuine leather elements and a fabric sleeve for...

Read more →

Nike Air Max 95

Nike Air Max 95 "Japan"

Nike Air Max 95 "Japan"Men’s Sizes 8-14 ($180)Available 09/22 at 9AM CSTAvailable on TBG App & TheBetterGeneration.comFirst Come First Serve Link to Download (Apple) Link to Download (Android) Through its exterior, the offering is...

Read more →

Jordan 13 Retro

Jordan 13 Retro "Obsidian"

Jordan 13 Retro "Obsidian"Men’s Sizes 8-14 ($190)Grade School Sizes 4.5Y-7Y ($140)Available 09/18 at 9AM CSTAvailable on TBG App Only Coupon Code Release The Air Jordan 13 first hit shelves in...

Read more →

Puma X Animal Crossing

Puma X Animal Crossing

Puma X Animal Crossing Collection Available 9/18 at TheBetterGeneration.com & TBG app. Get ready to go on an island getaway with this latest collaboration between PUMA and Animal Crossing™: New...

Read more →

Nike Dunk Low “University Red”

Nike Dunk Low “University Red”

Nike Dunk Low “University Red”Men’s Sizes 6-14 ($100)Available 09/16 at 9AM CSTAvailable on TBG App ONLY "Coupon Code" style release. Please see our IGTV detailed video for any questions or...

Read more →