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Jordan 14 ‘Flint Grey’Men’s Sizes 8-14 ($210)Staying true to the ‘98 design, this retro edition uses the same low-cut build with dual Zoom Air units for lightweight bounce. The Flint...

Jordan 3 'Green Glow' Men's Sizes 8-14 ($200) Clean and supreme. The AJ3 returns with the same style and grace from its original '88 release: premium materials, visible Air cushioning...

Nike Lunar Roam 'Dark Smoke Grey'Men's Sizes 4-14 ($150)In 2008, Lunar took its legendary lightweight bounce to the streets for the first time. Fast forward 15 years and the plush...

TBG x Trill Burgers ‘Smash Burger’ Fitted(Khaki/Brown)(Exclusive to The Better Generation)Mens Sizes 7-8 ($55)Box Included with EVERY PURCHASE… Separate colorway will be available at Trill Burger Brick and Mortar on...

W Jordan 4 'Sail' Women's Sizes 6-12 ($210)   Poised and sophisticated—the AJ4 "White & Gold" shines a light on your footwear game. Luxe materials combine with a softened, tonal...

TBG x New Era ‘Familia’Sizes 7-8 ($55) The vibrant and rich cultural tapestry of Latin culture has left an indelible mark on the world, influencing art, music, cuisine, and fashion....

W Jordan 5 "Lucky Green" Women's Size 5-12 ($210)   Lucky Green is back again, now bringing its charm to the AJ5. This auspicious edition brings White leather and Lucky...

TBG x Rodeo Houston “Cook-Off” ($55) 2.24 In-store Noon - 5PM 2.25 Online 9AM CST on The Better Generation app and TheBetterGeneration.com  We gathered inspiration from what it means to...

Jordan 4 Reimaged "Bred" Men's Sizes 8-15 ($215) GS Sizes 3.5-7Y ($160)   Available 2.17 In-Store & Online Pairs will be held for an exclusive in-store release at 11 AM...

TBG x New Era 'Houston Eagles' Fitted  Sizes 7-8 ($55) 2.15 at 10 AM CST Online Only To celebrate BHM we wanted to bring back a piece of Houston history....

KD 4 GalaxyMens Sizes 7-15 ($130) Available In-Store Exclusively on 2.15Free Throw Shootout ReleaseRules & Regulations Arrive during store hours on the 15th to attempt your score (No camping necessary,...

Nike Dunk Low "Dusty Olive" Men's Sizes 6-14 ($120)   Available 02/13 at 9 AM CST First Come, First Serve Online TheBetterGeneration.com & TBG App