W Nike Dunk Low "Just Do It" & Nike Air Force 1 Low "Just Do It"
Nike AF 1 Low "Just Do It" Women's Sizes 6-11 ($120) The silhouette arrives in a Photon Dust, Team Red, Summit White, and Muslin color palette, paired with a white leather...
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Jordan 1 Retro High 85 Black/White
Jordan 1 Retro High 85 Black/White (Panda 🐼) Men's Sizes 8-15 ($200) Available 02/15 at a RANDOM time IG LIVE RAFFLE *PLEASE READ ALL DIRECTIONS* -the raffle will...
WMNS Air Jordan 4 "Seafoam"
WMNS Air Jordan 4 "Seafoam"Women's Sizes 5-12 ($200)Available 02/09 at a RANDOM timevia Twitter Special Release (Details Released at Launch)To participate, follow us on Twitter @ TBGeneration (Link in Bio)Make...
Nike Zoom KD III "All Star"
Nike Zoom KD III "All Star" Men's Sizes 7-13 ($130) Special Release 02/09 🏀⛹️♂️ In-store ONLY On 02/09 during Happy Hour (5-7 PM), come and have a 3-point...
Nike Dunk Low "Valentine's Day"
Nike Dunk Low "Valentine's Day" Men's Sizes 4.5-14 ($120) Sign-up start NOW IN-STORE ONLY Valentines "Couple Games" Release 💘We will be hosting the first-ever TBG couple's games! To secure these...
Tom Sachs x NikeCraft General Purpose Shoe "Field Brown"
Tom Sachs x NikeCraft General Purpose Shoe "Field Brown" Women's Sizes 6-15.5 ($109.99) Available 02/07 at a RANDOM time IG LIVE RAFFLE *PLEASE READ ALL DIRECTIONS* -the raffle...
Black History Month
Happy Black History Month TBG Fam! Here at The Better Generation, we stand with our brothers and sisters fight for equality. Many people celebrate Black History Month across the world...
Union x Air Jordan KO 1 Low
Union x Air Jordan KO 1 Low Men's Sizes 5-13 ($150) Available 02/04 at a RANDOM time via Twitter Special Release (Details Released at Launch) To participate, follow...
The Better Generation Hoodie & Sweatpants Set
The Better Generation has always been about staying unique. We ensure this translates through our sneaker releases, community engagement, and even our merch. We would like to formally launch our...
New Era x TBG "Digital Haven" Drop 2
New Era x TBG "Digital Haven" Mens Sizes 6 7/8 - 8 ($55)Teams: Yankees, Cubs & White Sox Available 01/27 10 AM CST Online11 AM In-store First Come First ServeTBG...
Air Jordan 2 Retro Low SP "Responsibility"
Air Jordan 2 Retro Low SP "Responsibility" Men's Sizes 8-14 ($225) Available 01/28 at 9 AM CST First Come, First Serve TBG App & TheBetterGeneration.com Responsibility, where does...
Nike Air Penny 1 "Faded Spruce"
Nike Air Penny 1 "Faded Spruce" Men's Sizes 8-14 ($180) Available 1/20 at 9 AM CST First Come, First Serve TBG App & TheBetterGeneration.com