Nike Air Max Day Release

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TBG x Mitchell & Ness "Euphoric" Collection

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Nike Air Max 1 "Big Bubble"

Nike Air Max 1 "Big Bubble" Men's Sizes 6-14 ($150) Women's Sizes 6-12 ($150)   Available 03/26 In-Store FIRST! (All leftovers will go online after the event. We will tweet...

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Air Jordan 4 SB "Pine Green"

Air Jordan 4 SB "Pine Green" Men's Sizes 5-15 (No 14) ($225)   Available 03/21 at a RANDOM time via Twitter Special Release (Details Released at Launch)   To participate,...

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TBG X Mitchell & Ness "Euphoric"

The Better Generation X Mitchell & Ness "Euphoric" Mens Snapback ($40)   Available 03/18 at 10 AM CST  First Come, First Serve TBG App, TheBetterGeneration.com and In-store TBG App, TheBetterGeneration.com...

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Unique Individuals

The Better Generation is every person who thinks outside the box, is determined to do more, and strives for greatness.

WELCOME TO THE BETTER GENERATION