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New Era X TBG X PJ Tucker

New Era X TBG X PJ Tucker

New Era X PJ Tucker X The Better Generation After winning a championship in the City of Milwaukee, this collection represents the amazing city. Very limited quantities and never to be duplicated....

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Puma X Butter Goods

Puma X Butter Goods

With an all over blue and white corduroy construction, these have a very groovy feel. Taking you back with a vintage feel these Puma's are perfect for a disco night....

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Nike Dunk Low “NY to NY”

Nike Dunk Low “NY to NY”

New York takes on New York in this borough battle inspired design. With bold embroidery and a punchy gradient swoosh logo, the Nike Dunk Low SE merges state colors with...

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Cardi B X Reebok

Cardi B X Reebok

The “Let Me Be…In My World” capsule collection includes a new Cardi B Classic Leather sneaker, inspired by Cardi’s hometown of New York City and carrying a piece of Cardi’s...

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New Era X Eric Emanuel

New Era X Eric Emanuel

Eric Emanuel X New Era is back again. Bringing us Eric Emanuel's signature shorts and adding an apparel collection to go with it. Check out the images below for what...

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Jordan 4 Retro

Jordan 4 Retro "Lightening"

Naturally, this bold Air Jordan 4 will be easy to spot in the streets. Featuring a classic full-grain nubuck leather upper in Tour Yellow with Dark Blue Grey accents and...

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Fear of God X New Era

Fear of God X New Era

Fear of God X New Era 59FIFTY FittedEssentials 950 RCAvailable 8/20 9AM CSTThe Better Generation app ONLYEssentials 950 RC ($50)59FIFTY Fitted ($65)OrangeGreenNavyBlack Link to Download (Apple) Link to Download (Android)  

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Converse X John Elliot Skip Grid Ox

Converse X John Elliot Skip Grid Ox

Converse X John Elliot Skip Grid OxMen’s Sizes 8-12 ($130)Available 08/19 at 9AM CST Available on thebettergeneration.com and TBG App. No code needed. Elliot reimagines the Skidgrip by utilizing his...

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Jordan 1 High OG

Jordan 1 High OG "Pollen"

Jordan 1 High OG "Pollen" Men's Sizes 4.5-13 ($170) Grade School 4Y-7Y ($130) Available on 08/14 at 9AM ish… CSTCoupon Style Release The Better Generation App ONLY Link to Download (Apple) Link to...

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WMNS Jordan 1 High OG

WMNS Jordan 1 High OG "Seafoam"

The women’s exclusive indulges in a white, buttery leather base that is complemented by soft suede overlays in Seafoam. With sage being all the rage in the current fashion scene,...

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