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W Jordan 5 "Lucky Green" Women's Size 5-12 ($210)   Lucky Green is back again, now bringing its charm to the AJ5. This auspicious edition brings White leather and Lucky...

TBG x Rodeo Houston “Cook-Off” ($55) 2.24 In-store Noon - 5PM 2.25 Online 9AM CST on The Better Generation app and TheBetterGeneration.com  We gathered inspiration from what it means to...

Jordan 4 Reimaged "Bred" Men's Sizes 8-15 ($215) GS Sizes 3.5-7Y ($160)   Available 2.17 In-Store & Online Pairs will be held for an exclusive in-store release at 11 AM...

TBG x New Era 'Houston Eagles' Fitted  Sizes 7-8 ($55) 2.15 at 10 AM CST Online Only To celebrate BHM we wanted to bring back a piece of Houston history....

KD 4 GalaxyMens Sizes 7-15 ($130) Available In-Store Exclusively on 2.15Free Throw Shootout ReleaseRules & Regulations Arrive during store hours on the 15th to attempt your score (No camping necessary,...

Nike Dunk Low "Dusty Olive" Men's Sizes 6-14 ($120)   Available 02/13 at 9 AM CST First Come, First Serve Online TheBetterGeneration.com & TBG App

Jordan 13 "Blue Grey" Men's Sizes 8-14 ($200) GS Sizes 5-7Y ($150)   Available 02/10 at 9 AM CST First Come, First Serve Online TheBetterGeneration.com & TBG App

Kobe VIII Protro "Court Purple" Men's Sizes 8-15 ($190) GS Sizes 4-7Y ($120)   Available 02/08 First Come, First Serve In-Store at 11 AM CST

Nike Dunk Low "Red Stardust" Men's Sizes 8-14 ($125)   Available 02/07 at 9 AM CST First Come, First Serve Online TheBetterGeneration.com & TBG App (Link in bio)

Nike KD 4 'Year of the Dragon' Men's Sizes 7-16 ($150)   Available 02/07 at 9 AM CST First Come, First Serve Online at 9 AM CST, In-Store at 11...

New Era x TBG Houston Astros Fitted 'First Kiss' Men's Sizes 7-8 ($55)  Celebrate love in style with our exclusive Valentine's Day-themed cap release on 02.05! Releases online at 10...

Nike Dunk Low "Brazil"Men's Sizes 4-15 ($115)Available 02/02 at 9 AM CSTFirst Come, First Serve OnlineTheBetterGeneration.com & TBG App (Link in Bio)