New Era X TBG X PJ Tucker
New Era X PJ Tucker X The Better Generation After winning a championship in the City of Milwaukee, this collection represents the amazing city. Very limited quantities and never to be duplicated....
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Puma X Butter Goods
With an all over blue and white corduroy construction, these have a very groovy feel. Taking you back with a vintage feel these Puma's are perfect for a disco night....
Nike Dunk Low “NY to NY”
New York takes on New York in this borough battle inspired design. With bold embroidery and a punchy gradient swoosh logo, the Nike Dunk Low SE merges state colors with...
Cardi B X Reebok
The “Let Me Be…In My World” capsule collection includes a new Cardi B Classic Leather sneaker, inspired by Cardi’s hometown of New York City and carrying a piece of Cardi’s...
New Era X Eric Emanuel
Eric Emanuel X New Era is back again. Bringing us Eric Emanuel's signature shorts and adding an apparel collection to go with it. Check out the images below for what...
Jordan 4 Retro "Lightening"
Naturally, this bold Air Jordan 4 will be easy to spot in the streets. Featuring a classic full-grain nubuck leather upper in Tour Yellow with Dark Blue Grey accents and...
Fear of God X New Era
Fear of God X New Era 59FIFTY FittedEssentials 950 RCAvailable 8/20 9AM CSTThe Better Generation app ONLYEssentials 950 RC ($50)59FIFTY Fitted ($65)OrangeGreenNavyBlack Link to Download (Apple) Link to Download (Android)
Converse X John Elliot Skip Grid Ox
Converse X John Elliot Skip Grid OxMen’s Sizes 8-12 ($130)Available 08/19 at 9AM CST Available on thebettergeneration.com and TBG App. No code needed. Elliot reimagines the Skidgrip by utilizing his...
WMNS Nike Dunk Low OG "Purple Pulse"
Nike Dunk Low OG "Purple Pulse" Women's Sizes 5-11 ($110) Available 08/18 Shock Drop Live Raffle The Better Generation App ONLY Link to Download (Apple) Link to Download (Android)
Jordan 1 High OG "Pollen"
Jordan 1 High OG "Pollen" Men's Sizes 4.5-13 ($170) Grade School 4Y-7Y ($130) Available on 08/14 at 9AM ish… CSTCoupon Style Release The Better Generation App ONLY Link to Download (Apple) Link to...
WMNS Jordan 1 High OG "Seafoam"
The women’s exclusive indulges in a white, buttery leather base that is complemented by soft suede overlays in Seafoam. With sage being all the rage in the current fashion scene,...
Nike Dunk Hi SE “First Use” Red
There's a first time for everything. In the case of the Swoosh, the first day it was used to represent Nike was 18 June 1971—a date etched in sneaker history...