News

Fear of God Spring Delivery 1 Available In-Store starting tomorrow (12/15) and online Sunday (12/17) at midnight Sizes XXS-XXLFear Of God Essentials Sweatpants - Ink, Dark Heather Oatmeal & Garden...

Jordan 3 'Midnight Navy' Men's Sizes 8-14 ($200)   Taking color-blocking cues from a heritage AJ3 colorway, this edition swaps in Midnight Navy against a White and Cement Grey backdrop....

Jordan 2 Low 'Christmas' Men's Sizes 8-14 ($150)   Jordan brings us a jolly-themed Jordan 2. The 'Christmas' themed 2 arrives with a black upper and midsole with a fire...

Nike Lunar Roam Men's Sizes 4-13 ($150)   Originally introduced in 2008, the Nike Lunar technology has touched back down on Earth. The sneaker arrives with all the staple bells...

Nike Dunk Low 'Mystic Red' Men's Sizes 8-14 ($115) The Dunk Low 'Mystic Red' arrives just in time for the holiday season with an olive green and red color blocking....

Nike Kobe VI 'Reverse Grinch'Men’s Sizes 4-15 ($190)GS Sizes 4Y-7Y ($125)Available 12/15 In-Store ReleaseToy Donation DriveWe will be hosting a toy donation drive for the release of the Kobe VI....

Jordan 4 Craft 'Olive'Men's Sizes 8-14 ($210)Available 11/18 at 9 AM CSTFirst Come, First Serve Online TheBetterGeneration.com & TBG App (Link in Bio)

Nike Zoom Lebron 2 'Beast'Men's Sizes 7-14 ($250)Available 11/16 at 9 AM CSTFirst Come, First Serve OnlineTheBetterGeneration.com & TBG App (Link in Bio)

Nike Air Max 1 'Noise Aqua' Men's Sizes 8-14 ($150) Available 10/29 at 9 AM CST First Come, First Come Online TheBetterGeneration.com & TBG App

Air Jordan 12 'Cherry'Men's Sizes 8-14 ($210) Available 10/28 via Twitter ReleaseTo participate, follow us on Twitter @ TBGeneration (Link in Bio)Make sure to have notifications on for Twitter postsRelease...

Nike KD 16 'Aunt Pearl' Men's Sizes 8-14 ($170)   Available 10/27 at 9 AM CST First Come, First Serve Online TheBetterGeneration.com & TBG App (Link in Bio)

Jordan 1 Low '85 'Neutral Grey'Men's Sizes 7-15 ($160)Available 10/25 at 9 AM CSTFirst Come, First Serve ONLINETheBetterGeneration.com & TBG App