WMNS Air Jordan 4 "Seafoam"Women's Sizes 5-12 ($200)Available 02/09 at a RANDOM timevia Twitter Special Release (Details Released at Launch)To participate, follow us on Twitter @ TBGeneration (Link in Bio)Make...

Nike Zoom KD III "All Star" Men's Sizes 7-13 ($130)

Nike Dunk Low "Valentine's Day" Men's Sizes 4.5-14 ($120) Sign-up start NOW IN-STORE ONLY Valentines "Couple Games" Release 💘We will be hosting the first-ever TBG couple's games! To...

Tom Sachs x NikeCraft General Purpose Shoe "Field Brown" Women's Sizes...

Happy Black History Month TBG Fam! Here at The Better Generation, we...

Union x Air Jordan KO 1 Low Men's Sizes 5-13 ($150)...

The Better Generation has always been about staying unique. We ensure this translates through our sneaker releases, community engagement, and even our merch. We would like to formally launch our...

New Era x TBG "Digital Haven" Mens Sizes 6 7/8 - 8 ($55)Teams: Yankees, Cubs & White Sox Available 01/27 10 AM CST Online11 AM In-store First Come First ServeTBG...

Air Jordan 2 Retro Low SP "Responsibility" Men's Sizes 8-14 ($225)   Available 01/28 at 9 AM CST First Come, First Serve TBG App & TheBetterGeneration.com...

Nike Air Penny 1 "Faded Spruce" Men's Sizes 8-14 ($180) ...

Nike Air Penny 2 "Faded Spruce" Men's Size 8-14...

Nike Dunk Low Remastered "Mint Foam" Men's Sizes 8-14 ($120) ...