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 PJ Tucker X Converse Pro Leather Hi “OUT THA MUD” Men’s Sizes 7.5-13 ($95)Available Exclusively on 1/23 9AM CSTThe Better Generation app ONLY @thebettergeneration Link to Download (Apple) Link to Download (Android)As a...

LeBron XI "South Coast" Men's Sizes 7-15 ($200)   10 years later and we finally get the LeBron Colorways we never knew we wanted. This new “South Coast” colorway features...

Jordan 4 Retro "Red Thunder"Men's Sizes 8-14 ($190)GS Sizes 3.5Y-7Y ($140) The Air Jordan 4 first landed in 1989, and decades later, its special details remain. The suede nubuck upper,...

Jordan 13 Retro "Court Purple" Mens Sizes 8-14 ($190) A classic Jordan Brand heritage color seen throughout many styles over the years, Court Purple is finally making its mark on...

Jordan 1 Retro High OG “Patent Bred” Here we are on Christmas Day dropping one last present off to y’all. That’s right, the Patent Bred 1’s. These are a beautiful...

The Better Generation X Houston Rockets “SPACE”New Era 59Fifty Low Profile FittedAvailable 12/23 10AM CSTThe Better Generation app ONLY$55In collaboration with New Era and the Houston Rockets we were able...

The Better Generation "Digital Euphoria"Available 12/7 10AM CST ($50)EXTREMELY LIMITEDXXS - 2XLYear 1 as a company... We wanted to summarize our accomplishments and emphasize our strengths with this tee. We...

Fear of God Essentials Fall 2021 Collection Yes, ladies and gentlemen. It is finally time for what so many of you have been waiting for. We appreciate everybody's patience and...

Jordan 1 High “Bordeaux” Step into the sneaker that started it all for MJ: the Air Jordan 1. Heritage colour blocking clears a path for this 'Bordeaux' Air Jordan 1...

Jordan 12 Retro “Royalty Featuring a white leather upper, black outsole, and gold eyestays, the Air Jordan “Royalty” may remind you of a certain colorway that still drives in these...

Jordan 3 Pine Green The Air Jordan 3 “Pine Green” is a Fall 2021 release of Michael Jordan’s third signature shoe in a colorway that mimics the look of an...

Event: Saturday 10/23 9AM CST - Saturday 10/23 11:59PM CST The Better Generation in partnership with ZLife AR Survival, have created a sneaker release method like no other. With fairness...