News
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Jordan 14 SE "Winterized"
Jordan 14 SE "Winterized" Worn while winning his sixth and final championship ring, MJ’s iconic Air Jordan 14 returns equipped for the coldest season of the year. Just like His...
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The Better Generation "Killshot"
The Better Generation "Killshot" 10.15.21 (10AM CST) - ($50) This season's energy crafted through a simple, impactful logo design. The subtle face screaming through the blood splatter tells an iconic...
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Jordan 5 "BlueBird"
Jordan 5 "BlueBird" The Air Jordan 5 brings back an original inspired by WWII fighter planes. It features the same iconic profile, genuine leather elements and a fabric sleeve for...
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Jordan 5 Retro "Shattered Backboard"
Jordan 5 Retro "Shattered Backboard" Featuring hues that are perfect for autumn, the Air Jordan 5 'Orange Blaze' is ready to light up those crisp nights. A Sail leather upper...
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Nike Air Max 95 "Japan"
Nike Air Max 95 "Japan"Men’s Sizes 8-14 ($180)Available 09/22 at 9AM CSTAvailable on TBG App & TheBetterGeneration.comFirst Come First Serve Link to Download (Apple) Link to Download (Android) Through its exterior, the offering is...
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Jordan 13 Retro "Obsidian"
Jordan 13 Retro "Obsidian"Men’s Sizes 8-14 ($190)Grade School Sizes 4.5Y-7Y ($140)Available 09/18 at 9AM CSTAvailable on TBG App Only Coupon Code Release The Air Jordan 13 first hit shelves in...
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Puma X Animal Crossing
Puma X Animal Crossing Collection Available 9/18 at TheBetterGeneration.com & TBG app. Get ready to go on an island getaway with this latest collaboration between PUMA and Animal Crossing™: New...
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Nike Dunk Low “University Red”
Nike Dunk Low “University Red”Men’s Sizes 6-14 ($100)Available 09/16 at 9AM CSTAvailable on TBG App ONLY "Coupon Code" style release. Please see our IGTV detailed video for any questions or...
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New Era X TBG X PJ Tucker
New Era X PJ Tucker X The Better Generation After winning a championship in the City of Milwaukee, this collection represents the amazing city. Very limited quantities and never to be duplicated....
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Puma X Butter Goods
With an all over blue and white corduroy construction, these have a very groovy feel. Taking you back with a vintage feel these Puma's are perfect for a disco night....
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Nike Dunk Low “NY to NY”
New York takes on New York in this borough battle inspired design. With bold embroidery and a punchy gradient swoosh logo, the Nike Dunk Low SE merges state colors with...
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Cardi B X Reebok
The “Let Me Be…In My World” capsule collection includes a new Cardi B Classic Leather sneaker, inspired by Cardi’s hometown of New York City and carrying a piece of Cardi’s...
