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Nike Zoom KD III "All Star" Men's Sizes 7-13 ($130)   Special Release 02/09 🏀⛹️‍♂️ In-store ONLY   On 02/09 during Happy Hour (5-7 PM), come and have a 3-point...

Nike Dunk Low "Valentine's Day" Men's Sizes 4.5-14 ($120) Sign-up start NOW IN-STORE ONLY Valentines "Couple Games" Release 💘We will be hosting the first-ever TBG couple's games! To secure these...

Tom Sachs x NikeCraft General Purpose Shoe "Field Brown" Women's Sizes 6-15.5 ($109.99)   Available 02/07 at a RANDOM time IG LIVE RAFFLE *PLEASE READ ALL DIRECTIONS*   -the raffle...

Happy Black History Month TBG Fam! Here at The Better Generation, we stand with our brothers and sisters fight for equality. Many people celebrate Black History Month across the world...

Union x Air Jordan KO 1 Low Men's Sizes 5-13 ($150)   Available 02/04 at a RANDOM time via Twitter Special Release (Details Released at Launch)   To participate, follow...

The Better Generation has always been about staying unique. We ensure this translates through our sneaker releases, community engagement, and even our merch. We would like to formally launch our...

New Era x TBG "Digital Haven" Mens Sizes 6 7/8 - 8 ($55)Teams: Yankees, Cubs & White Sox Available 01/27 10 AM CST Online11 AM In-store First Come First ServeTBG...

Air Jordan 2 Retro Low SP "Responsibility" Men's Sizes 8-14 ($225)   Available 01/28 at 9 AM CST First Come, First Serve TBG App & TheBetterGeneration.com   Responsibility, where does...

Nike Air Penny 1 "Faded Spruce" Men's Sizes 8-14 ($180)   Available 1/20 at 9 AM CST First Come, First Serve TBG App & TheBetterGeneration.com

Nike Air Penny 2 "Faded Spruce" Men's Size 8-14 ($200)   Available 1/20 at 9 AM CST First Come, First Serve TBG App & TheBetterGeneration.com   The upper on this...

Nike Dunk Low Remastered "Mint Foam" Men's Sizes 8-14 ($120)   Available 1/19 at 9 AM CST First Come, First Serve TBG App & TheBetterGeneration.com   The Remastered Dunk arrives...

Fear of God 2022 Core Collection   Available 01/06 in-store at 11 AM CST First Come, First Serve 4112 Washington Ave. Houston, TX 77007   Available 01/07 online at 10...