Create the moment. Meet new people, go new places, embrace euphoria. Our newest hat collaboration with the University of Texas embodies what the city of Austin has to offer. The famed Longhorn logo outlined with neon colors hints at the vibrant night life of 6th Street, while the "trippy" smiley face pays tribute to the abundance of concert goers and music culture within Austin City Limits. Finally, we see the tonal University of Texas crowd hit the left side panel in celebration of the city's love for UT sports.