News

New Era X TBG Astros Fitted ‘Tackle Box Green & Ocean Blue’Sizes 6 7/8 - 8 ($55)Available In-Store4/5 at 11 AM CSTAvailable Online4/5 at 12 PM CSTIntroducing the epitome of...

W Jordan 4 ‘Vivid Sulfur’Women’s Sizes 6-12 ($200)Available 4/6 at 9 AM CSTFirst Come, First Serve OnlineTheBetterGeneration.com & TBG AppDebuting a charged Vivid Sulfur colorway, this AJ4 returns with a...

Nike Book 1 'Hike'  Men's Sizes 9-14 ($150)   Available 4/6 Online at a RANDOM TIME via Twitter Special Release (Details Released at Launch)   To participate, follow us on...

Nike Dunk Low ‘Plum’Men’s Sizes 4-14 ($115)Available 3/21 In-Store FIRSTFirst Come, First Serve @ 11 AMOnline at 12 PM CSTTheBetterGeneration.com & TBG App (Link in Bio)

Jordan 14 ‘Flint Grey’Men’s Sizes 8-14 ($210)Staying true to the ‘98 design, this retro edition uses the same low-cut build with dual Zoom Air units for lightweight bounce. The Flint...

Jordan 3 'Green Glow' Men's Sizes 8-14 ($200) Clean and supreme. The AJ3 returns with the same style and grace from its original '88 release: premium materials, visible Air cushioning...

Nike Lunar Roam 'Dark Smoke Grey'Men's Sizes 4-14 ($150)In 2008, Lunar took its legendary lightweight bounce to the streets for the first time. Fast forward 15 years and the plush...

TBG x Trill Burgers ‘Smash Burger’ Fitted(Khaki/Brown)(Exclusive to The Better Generation)Mens Sizes 7-8 ($55)Box Included with EVERY PURCHASE… Separate colorway will be available at Trill Burger Brick and Mortar on...

W Jordan 4 'Sail' Women's Sizes 6-12 ($210)   Poised and sophisticated—the AJ4 "White & Gold" shines a light on your footwear game. Luxe materials combine with a softened, tonal...

TBG x New Era ‘Familia’Sizes 7-8 ($55) The vibrant and rich cultural tapestry of Latin culture has left an indelible mark on the world, influencing art, music, cuisine, and fashion....

W Jordan 5 "Lucky Green" Women's Size 5-12 ($210)   Lucky Green is back again, now bringing its charm to the AJ5. This auspicious edition brings White leather and Lucky...

TBG x Rodeo Houston “Cook-Off” ($55) 2.24 In-store Noon - 5PM 2.25 Online 9AM CST on The Better Generation app and TheBetterGeneration.com  We gathered inspiration from what it means to...